What is Qualitative Data Analysis?

 Does the modifier "qualitative" apply to "data" or "analysis"?

Application   Orientation
  Qualitative In-Between Quantitative
Data
  1. Text (spoken, written, etc.)
  2. Action (video)
  3. Categorical/nominal measures
  1. Freelists
  2. Pilesorts
  3. Ordinal
  1. Interval- & ratio- level measurements

 
Analysis
  1. intuition
  2. thinking aids
  3. display methods
  4. classification
  5. coding
  1. Boolean algebra
  1. Statistics
  2. Mathematical Modeling

 

 

Given that the qualitative/quantitative distinction applies to both data and analysis, can't we use either kind of analysis on either kind of data?

Type of Data   Type of Analysis
  Qualitative In-Between Quantitative
Qualitative
  1. Literary criticism
  2. Interpretation
  3. Thematic coding
  4. Boolean algebra?
  1. Boolean algebra
  2. MDS
  1. Statistical analysis of raw text or codes

 
In-Between
  1. coding
    
Quantitative
  1. Interpretation of statistical results
  2. Graphical displays of data
  1.  
 
  1. Statistics (e.g., regression)
  2. Mathematical Modeling