Loosely speaking, an ethnography is what you write-up as a result of participant
observation, where you do a combination of interviewing, observing and perhaps
working alongside a group that you are studying.
qual vs quant
- Emily's presentation [pdf]
- Goodwin, C. Professional Vision. [pdf]
- James Spradley. The Ethnographic Interview.
Harcourt Brace Jovanovitch College Publishers. 0-03-044496-9 (whole
Flanagan, JC 1954. The critical incident technique.
Pych Bull 51: 28-35. [pdf]
- Sutton, R.I. and A. Rafaeli. 1988.
"Untangling the relationship between displayed emotions and
organizational sales: The case of convenience stores." Academy of Management Journal. 31(3):461-487. [pdf]
About Ethnographic Methods
Katz, Jack. 1997. “Ethnography’s Warrants.”
Sociological Methods and Research 25:391-421.
Burawoy, Michael 1991. “The Extended Case Method.
Pp. 271-300 in Ethnography Unbound: Power and Resistance in the
Modern Metropolis. Berkeley and Los Angeles: University of
Goldthrope, John H. 2000. “Sociological Ethnography
Today: Problems and Possibilities.” Pp. 65-93 in On Sociology:
Numbers, Narratives, and the Integration of Research and Theory.
Oxford: Oxford University Press.
Duneier, Mitchell. 2002. “What Kind of Combat Sport
is Sociology?” American Journal of Sociology 107: 1551-1576.
Karen Golden-Biddle and Karen Locke. 1993.
Appealing Work: An Investigation of How Ethnographic Texts Convince
Organization Science, Vol. 4, No. 4 (Nov), pp. 595-616 [^pdf]
Barley, Stephen R. "Technology as an Occasion for
Structuring Evidence from Observations of CT Scanners and the Social
order of Radiology Departments", Administrative Science Quarterly,
V31, N1, (March 1986), pp. 78-108.
Uzzi, B. 1996.The sources
and consequences of embeddedness for the economic performance of
organizations: the network effect. American Sociological Review 61: 674-698
(focus on the qualitative bit)
Orlikowski, W. "Integrated Information Environment
or Matrix of Control? The Contradictory Implications of Information
Technology", Accounting, Management and Information Technologies,
V1, N1, (1991), pp. 9-42.
Markus, M. Lynne "Electronic Mail as the Medium of
Managerial Choice", Organization Science, V5 (1994), pp. 502-527.
Whyte, W. F. (1955). Street Corner Society: The
Social Structure of an Italian Slum. (2nd ed.). Chicago: University
of Chicago Press.
Whyte describes what became one of the classic studies of
qualitative sociology. His study took place in an Italian slum in an
eastern city in the late 1930s. He describes some of the forces that
shaped people's lives in that context. This book is remembered not
only because of his detailed ethnographic descriptions, but because
of a methodological appendix in which he frankly, and at length,
discusses his ethnographic method. Still relevant today, his
description of his learning "on the job" and the ethical issues he
encountered in extended fieldwork are a must read for anybody
contemplating ethnography in the urban US or any urban society.
1996 Can we predict what mothers
do?: Modeling childhood diarrhea in rural Mexico. Human Organization
Gladwin. Ethnographic decision modeling. Sage
Fine, G. A., & Elsbach, K. D. (2000). Ethnography and Experiment
in Social Psychological Theory Building. Journal of Experimental
Social Psychology, 36, 51-76
Lewis, M. Liar's Poker. An informal ethnographic account
of Salomon Brothers during the 80s.
- Sackmann, SA 1991. Uncovering culture
in organizations. Journal of Applied Behavioral
Science, 27: 295-317
- Ryan & Martinez.
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